West Walls Brewing Co. is a vibrant microbrewery and taproom nestled in the heart of Carlisle, Cumbria. Established in early 2024, it has quickly become a cornerstone of the city's craft beer scene, celebrated for its fresh, on-site brews and welcoming atmospheres. As of early 2025, West Walls Brewing Co. celebrated its first anniversary, marking a successful year of brewing and community engagement.
Requirements
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Key Deliverables
1) Illustration Artwork for Birthday Beer Can (120mm (h)x 205mm (w)) 2) Keg Badge (circular diameter of 81mm) Secondary Deliverables 1) Promotional Poster 2) Special Edition 1st Birthday T-Shirts 3) Complementary Marketing Assets:
Design Requirements: 1) Cohesive Visual Identity: Ensure all design elements are unified and consistent across all materials, reflecting the celebratory atmosphere and unique personality of West Walls Brewing Co. 2) Distinctive and Memorable: Create visually striking artwork that clearly commemorates the significance of West Walls' first anniversary, making a memorable impression. 3) Brand Consistency: Incorporate and respect existing brand assets, including the brewery logo and established colour palettes, while allowing for celebratory creativity. 4) Versatility: Ensure designs translate effectively across multiple media, including print (posters, cans, badges) and digital platforms (social media, digital signage). |
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initial research
tea packaging
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Beer cans
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beavertown brewery
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initial ideas
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digital designs
design one
Version one variation
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Version 2 Variations
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Version three variation
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Version four variations
Straight text version
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Tilted text
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Version five variations
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Version six variations
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Best of design one |
(in my opinion)
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design two - map
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chosen design for idea two
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pattern based - for potential backgrounds
Version one
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Version two
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Version three
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Version four
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Version five
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Version six
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further research & designs - ink based
franklin booth
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evan cagle
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joseph clement coll
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ink thumbnail ideas
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designs - ink
Testing out techniques
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design before being redone (unfinished)
Unedited version
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colour tests for final outcome
Version 1
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Version 2 - froth coloured
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Version 3 - patterned sky
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Version 4 - coloured patterned sky
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Version 5 - coloured sky with logo confetti
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favourite colouring
After some experimenting and feedback I have decided that I will try and redo this design with some more line variations. I plan to keep the sky blank and white to create a focus on the tankard and historical references.
Redone version (unedited)
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editing
Version one
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Version 2
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Version 3
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Version 4
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beer keg
main ideas
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My main idea for my keg designs was for it to be styled as a wax seal to fit into the 'fantastical' style of my main can design. I wanted something that ties into the medieval and heritage theme of our can design. A wax seal was the perfect choice, so it feels traditional, official, and special, just like the milestone that's being celebrated.
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Ideas
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designs (unedited)
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edited
Version 1
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Version 2
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Version 3
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Version 4
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chosen designs
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Secondary deliverables
Beer coasters
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Posters
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badges
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Final deliverables
primary deliverables
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secondary deliverables
beer coasters |
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posters
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badges
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Feedback improvement
main points for imrpovement
- Needs more lighter colour for contrast
- Foam is very unrealistic, make it more real and believable
- Mess with the West Walls logo colours
- The front banner needs to be adjusted to fit into the front of the can.
- Foam is very unrealistic, make it more real and believable
- Mess with the West Walls logo colours
- The front banner needs to be adjusted to fit into the front of the can.
When doing my improvement I did find an issue with my file, I couldn't edit the banner individually as I could before because the file had corrupted and saved as a single layer and so to think around the issue of the empty space at the bottom, I decided to give the beer a flavour and proper name (First Oath -Aged Baggot). The name fits into not only the one year anniversary but the medieval style I have been sticking with.
Updated background
Better visibility on the banner
Better foam detailing
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New Mockups
